What are some negative aspects of Media Bias?

I need some points on why media bias is bad|||The point of the news media is to report the news, without the clouding of personal opinion. Bias towards a particular viewpoint skews the reporting, often ignoring important facts opposed to their view, or blatantly showing unfounded information that supports their viewpoint. The reason they do this is because they want their viewers to believe in line with them, however this is VERY dishonest.|||The media has tremendous influence on public opinion. Just look at how many people think that Oliver Stone's movie "JFK" is accurate when all of the leading experts say it is not. Or look at how many people believe in crazy conspiracy theories like the Roswell crash. The media can also influence public opinion on pending legislation. When I was a publicist, we used spin tactics to create a positive image for our client companies whenever they needed help cleaning up their tarnished image. You know, get your picture kissing a baby and all that jazz. This is why it is so important to listed to both sides of the story and multiple opinions before making a decision.|||Look at who owns what, and you'll be able to see that for yourself.





Take for example, GE. They own NBC, and they also are a defense contractor.





Its in their best interest to use NBC to make sure the American public is conditioned into wanting war, so that they always have demand for their defense projects.|||They lose viewers and sponsors.